Brand Marketing and Partnerships
Bloomscape x Headspace
For my Advertising and Technology course, we decided to create a strategic partnership for our client Bloomscape, to position it in the wellness market. Check it out below!
Paramount’s Gladiator 2 Strategy
The final project for my Entertainment Marketing Class, focusing on film, my team and I prepared a comprehensive marketing strategy for Gladiator 2, coming to theaters on 2024.
Duolingo x Headspace
Connecting brands with culture is key. For my Branding and Pop Culture course, we partnered Tribeca Festival with Duolingo, to elevate both brands’ purpose.
Public Relations and Advertising
At my current master degree studies at USC, I’ve had the opportunity to enroll in insightful courses and collaborate with diverse teams. Here’s some of my PR and Advertising highlights.
Multimedia Advertising Campaign for Athletic Brewing Co.
I decided to make non-alcoholic beer the drink of the summer for this campaign. Targeting young, outdoor sports lovers, I developed an advertising campaign with the tagline “Stay Cool. And Hydrated.” Additionally, I designed a landing page, social media posts, and out-of-home ads to showcase how the campaign would be executed.
Dolls Kill Breaks the F-ing Mold
For my Multimedia Creation and Storytelling course, I created an advertising campaign and a landing page for Dolls Kill during music festival season. Content includes out-of-home advertising in billboard and bus shelter formats, social media posts and a blog.
Guitar Center Campaign: Strategic Integrated Planning Model
Created a campaign from scratch, understanding the company background, the opportunity they had and doing further research through a survey. All tactics and strategies were based on those insights, which led to different approaches through paid, earned, shared and owned media.
Virtual Concerts and Climate Change: How Meta Horizon Worlds can be an Eco-Friendly Alternative for Concerts
Researched how Meta could encourage customers to participate in virtual concerts in the Metaverse, specifically in Horizon Worlds, as an alternative to minimize concert pollution and climate change.
Here are some snippets of my work from the persuasive writing course, learning from the amazing Jenn Floto.
Amoeba Records Information Kit + Ad Campaign
Conceptualized and developed a media information kit that includes a news release, thought leadership piece, an advertising creative brief and an infographic for the iconic Amoeba records, a mecca for the music industry.
Target Adaptive Clothing Holiday Collection
Produced a news release and profile in a hypothetical launch of an adaptive clothing holiday line from Target. There was a challenge included: we had to create a thought leadership piece in only two hours!
My past experiences include a variety of projects where I was able to grow creatively and professionally.
Marketing and Communications Coordination
What started as a school project soon grew up to a startup that provided a space for independent musicians to showcase the music. I had a blast in each shooting, meeting new artists from Mexico an Latin America, listening to their music live and spending time with my friends.
I also created the digital marketing strategy from scratch, and got to connect with the “Sofans”, the name of our community.
From conceptualizing the graphic identity of the festival each year, to make every single announcement happen, coordinating the marketing and communications of DOQUMENTA was incredibly exciting. It is a documentary film festival in Mexico where I was able to collaborate with a passionate team and create amazing communication materials and activations.
I was the lead supervisor for different subunits, including press, audiovisual production, out-of-home advertising, social media, website design, email marketing and graphic design.
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Filmmaking and Creative Storytelling
One of the most challenging and rewarding experiences in my life. Bringing a short film that I thought and wrote to reality. I was the director and scriptwriter of “Dueña, No Doña”, short film that explored topics like the pressure mexican women tend to have to sustain their family.
Want to see it? This is an exclusive for you. Click on the button below, then insert the password: siempredueña
Video Editing and Content Creation
“Jealo(us)“, web series conceptualized and developed in Copenhagen, Denmark.
“Ahmed”, short documentary done in TV and Media Production specialization in Copenhagen, Denmark.
“Amigas” (Friends in spanish). Fun practice done for class during my undergraduate studies. Got to practice rhythm in editing and soft lightning.
BuzzFeed’s “Tasty”-style homemade video. The concept was aiding students to cook a yummy pasta.