Get to know me
Hi there! I’m Arantxa, a Mexican communicator based in LA, pursuing a master’s in PR and Advertising at USC.
I thrive on challenges – from owning the aux cord at parties in middle school, to writing and directing my own short film, to working at a big four consulting firm.
I bring a unique blend of creativity and experience to everything I do. My passion and background in music and entertainment fuels my imagination, while corporate background helps me approach problems with a strategic mindset. And at the heart of it all is my unwavering commitment to authenticity.
So, let’s get started! If you’re curious to learn more about my journey, head on over to my about me page. I look forward to sharing my story with you!
What I do
Public Relations and Advertising
Currently learning how to create paid, earned, shared and/or owned media strategies based on data-driven insights and research.
Brand Partnerships
My passion is to connect brands and entertainment. Nothing is more rewarding than a true win-win collaboration by engaging in culturally relevant conversations.
Internal Communications
Working three years in change management strategies came handy in this one. Get buy-in of your internal stakeholders through comms.
Creative Storytelling
I love thinking and coming up with crazy ideas, especially under fast-paced, creative environments. If you want to tell powerful stories, count me in!
Count on me for...
Pop Culture and Entertainment Trends
What's coming up for the industry? Who are the celebrities to watch? What are the consumers looking for in entertainment today?
Let's answer these questions together.
Bilingual Spanish-English Projects
Living in LA, knowing spanish has definitely been convenient. I'm always up for taking advantage of my bilingual status and feel close to home with Latin American-related projects.
Music Recommendations
I didn't win "female jukebox" in high school for nothing. From pop to rock to latin dance music, I'm all ears and eager to look for your favorite next hit!
Anything cat-related
I have two cats that I absolutely adore. I have learned to "catify" all my spaces, and I just admire their independent, strong personality... too much? Maybe let's grab a coffee and discuss why cats are my spirit animals.